Sayantani Kar

Stories by Sayantani Kar

HUL's legacy brands foster more trust

HUL's legacy brands foster more trust

Rediff.com   14 Jun 2013

Relatively new brands of HUL, such as Closeup, play second fiddle to other legacy brands such as Colgate from Colgate-Palmolive and Vicco.

TV digitisation to boost contextual advertising

TV digitisation to boost contextual advertising

Rediff.com   16 Apr 2012

Trai's latest proposal to cut ad inventory in channels has already prompted some of the leading broadcasters (Zee News being the latest) to cut their total commercial time and increase rates.

New TV channels in the works

New TV channels in the works

Rediff.com   14 Nov 2011

First up are two movie channels from STAR and one of these could be launched as soon as the end of next week, according to sources.

Future plays Holii in premium segment

Future plays Holii in premium segment

Rediff.com   2 Dec 2010

Future group has gone premium for the first time with Holii. A bag and accessories brand, it was soft-launched in 2009. The prices begin at Rs 700, with most of the bags costing upwards of Rs 1,800.

Tata Motors to strengthen small truck portfolio

Tata Motors to strengthen small truck portfolio

Rediff.com   20 Sep 2010

In May 2005, Tata Motors had launched the Ace, a small truck of 0.75 tonne. The company had studied the market for three-wheeler goods carriers for a while and had concluded that small transporters were ready to switch to a mini truck.

Fairness cream market targets men

Fairness cream market targets men

Rediff.com   20 May 2010

Men in India seem to be in a rush to be the fairer sex.

Tata Sky's strategy to attract more customers

Tata Sky's strategy to attract more customers

Rediff.com   6 Apr 2010

Tata Sky wants to net the value-conscious consumer willing to pay for it. Will it get enough volumes?

'Mukesh Ambani is one of the world's best CEOs'

'Mukesh Ambani is one of the world's best CEOs'

Rediff.com   3 Mar 2010

Entrepreneurs are visionaries since they build what has not been built before, says Ram Charan.

A tough fight in the packaged water market

A tough fight in the packaged water market

Rediff.com   12 Jan 2010

Ramesh Chauhan's Bisleri comes out with a new brand of natural mineral water sourced from a spring in Uttarakhand to take on Tata Tea's Himalayan.

Eeco: Maruti Suzuki's New Year gift

Eeco: Maruti Suzuki's New Year gift

Rediff.com   5 Jan 2010

Set to be unveiled at the Auto Expo in New Delhi, it is likely to be priced below Rs 400,000, and will come with air-conditioning and the option to choose from six colours.

Pay-per-second tariff plans. Read the fine print

Pay-per-second tariff plans. Read the fine print

Rediff.com   16 Nov 2009

While pay-per-second tariff plans seem attractive, there's a lot you need to know before switching over.

Indians are new brand enjoyers

Indians are new brand enjoyers

Rediff.com   4 Nov 2009

Indians are 'new' brand enjoyers who look for variety and give importance to experience, according to the latest 'Eye on Asia Study' released by Grey Group Asia Pacific, a leading marketing communication company.

Slowdown cuts holidays shorter

Slowdown cuts holidays shorter

Rediff.com   11 May 2009

Families take more frequent breaks on long weekends.

KFC: Setting the platter right

KFC: Setting the platter right

Rediff.com   12 Aug 2008

Smarting from a protest-ridden start, KFC is now on its second course deciphering the Indian audience. KFC learnt the obvious lesson that a multinational, entering a country where nationalists were still making it harder to shake off the licence raj, could not afford hubris.

Publishers betting big on business books

Publishers betting big on business books

Rediff.com   21 Feb 2008

Publishing companies in India are betting big on real life stories from the world of business to woo readers.

Indian stars light up Sweden

Indian stars light up Sweden

Rediff.com   19 Dec 2007

Sweden ushers in the spirit of Christmas by attacking its winter pall of darkness. Four weeks ahead of Christmas, the Swedes deck up their windows with lighted 'Advent' stars. But paper stars, traditionally used to keep the darkness at bay, had been going out of fashion, caught in stagnant styles. Stars made of wood, metal and even Plexiglas were fast taking over until the year 2000.

Who will build the biggest mall?

Who will build the biggest mall?

Rediff.com   17 Dec 2007

DLF, Unitech, Emaar-MGF and the Ambience Group are in race to build the largest mall.Delhi and its suburbs are witnessing a race without a finishing line - the rush to build India's largest shopping mall. The players are the top names in the real estate business - DLF, Unitech and Emaar-MGF.

Now, a map to ease traffic

Now, a map to ease traffic

Rediff.com   3 Dec 2007

Mapunity's IT project to help Delhi tackle its traffic.

Retail wave drives food exporters homewards

Retail wave drives food exporters homewards

Rediff.com   22 Nov 2007

Based in the Cochin Special Economic Zone, Nikasu has managed to become the largest supplier of spring rolls and samosas to the US where it retails under the popular Laxmi brand (belonging to distributor House of Spices). In the UK, its products are sold as 'Taj' by Solanki Foods and are available at the supermarket chain Tesco. Another young but doughty exporter, Aakriti Foods, that makes Indian curries is also keen to launch its brand Mom's Pride in India.

Our content will reflect India: INX News chief

Our content will reflect India: INX News chief

Rediff.com   13 Nov 2007

Indrani Mukerjea is the founder and the newly-appointed CEO of INX Media. She also heads INX News. The youngest woman to head a media group in the world, Indrani Mukerjea spoke to Sayantani Kar on INX's bouquet of channels that will be launched in the next one-and-a-half years.